Friendship Is Not a Strategy, It Is a Choice

Some people hear “clients become friends” and think it means being fake-friendly so we can get referrals. That is not what we mean at all.

Friendship is not a strategy. It is a choice we make about how we show up for people. It means we care even when we are not getting paid. It means we are honest even when honesty costs us a quick win.

Stuart has told clients not to buy a house before. Elizabeth has told sellers to wait when it was not the right time. If we are only chasing commission, we will not do that. If you are building relationships, we will.

That is how a client with The Deane Team becomes someone who trusts us for life. Not because we are perfect, but because we are real with them.